Blog and news

Industry education, company updates, and trend analysis for brands planning experiential programs.

Latest articles

Pillars: Industry Education, Company Updates, and Trend Analysis.

Marketing analytics dashboard with campaign performance charts
  • Industry Education

How to actually measure the ROI of an experiential campaign

Experiential ROI has a reputation for being fuzzy. It doesn’t have to be. Here’s the framework we use to make

Shopper walking through a grocery store aisle
  • Trend Analysis

Five retail activation trends that will define 2026

From micro-moments to always-on demos, here’s how the smartest CPG brands are rebuilding their retail activation playbooks this year. We

Elmhurst Milk product sampling at Wegmans
  • Industry Education

Why In-Store Sampling Still Works in 2026

Despite the rise of digital advertising, in-store product sampling remains one of the highest-ROI tactics for CPG and food brands.