Founded in 2010, Mariano Events grew from a regional demo partner into a nationwide experiential marketing agency — still obsessed with the moment a shopper tries a product and decides to buy.
When founder and CEO Danielle Mariano saw food and beverage brands struggling without structured demo support, she built the agency she wished existed: trained ambassadors, retailer-compliant execution, and reporting brands could act on.
Today we run in-store sampling, retail demonstrations, and brand activations coast to coast from offices in East Rochester, NY and Manhattan Beach, CA — one accountable team from brief to recap.
At Mariano Events, we exist to bridge the gap between digital brand awareness and physical retail checkout. While digital advertising generates impressions, hands-on product trial and authentic human interaction remain the ultimate drivers of true consumer conversion, sales velocity, and brand loyalty.
We are on a mission to empower ambitious CPG, beverage, and retail brands by transforming static shelf space into dynamic, high-converting sampling experiences—executed with strict compliance, high energy, and transparent reporting.
Built market by market — still measured by how programs perform on the floor.
Mariano Events launches to give natural and specialty brands a reliable partner for in-store sampling and demos.
Multi-market campaigns expand coverage beyond the Northeast as CPG clients scale distribution.
Manhattan Beach opens to support California-based brands and West Coast retail calendars.
Ambassador roster and field operations deepen across major metros and secondary markets nationwide.
15+ years of field execution — 5,000+ retailer locations and 20,000+ events annually, with Sampling Intelligence™ reporting that connects trial to insight.
Headquarters in New York and a West Coast office in California — one integrated team for national programs.
349 W. Commercial St., Suite 1000
1601 N. Sepulveda Blvd., Suite 250
