MAKE YOUR EVENTS HAPPEN
Connecting Brands with Consumers Through Memorable Experiences
WHO WE ARE
BUILT ON REAL RESULTS. DRIVEN BY REAL PEOPLE.
MISSION
We bring brands to life through meaningful, high-quality in-person experiences that TURN SAMPLING INTO CONNECTION, and connection into lasting brand loyalty
PURPOSE
We BRIDGE THE GAP between innovative brands and real people. Quality products fail when they aren’t experienced the right way, by the right people, in the right moments.
CULTURE
Every activation is a reflection of our standards, and every team member plays a role in shaping the brand experience.
CULTURE IS BUILT IN THE FIELD, not in theory.
MARIANO EVENTS
A HIGH-PERFORMANCE, PEOPLE-FIRST, FIELD ORGANIZATION
Mariano Events, founded in 2010, is a nationwide experiential marketing agency based in Rochester, NY and Los Angeles, CA.
Specializing in high-impact sampling and demo activations for forward thinking food, beverage, and wellness brands.
A women-founded agency built to raise the standard of experiential marketing and field execution.
Danielle Mariano observed that emerging and established brands need structured, reliable, and high-quality field support in order to connect with consumers.
In response, Danielle built the agency she wished existed, and grew it into a trusted national partner for experiential brand growth.
OUR IMPACT
CONNECTNG BRANDS AND CONSUMERS NATIONWIDE, ONE EXPERIENCE AT A TIME.
5,000+
Retailer Location Served
20,000+
Sampling Event Annually
2,250+
Brand Ambassadors Nationwide
WHAT WE DO
BUILT ON REAL RESULTS. DRIVEN BY REAL PEOPLE.
IN-STORE SAMPLING & SOCIAL AMPLIFICATION
Demos that convert. Reach that extends
FITNESS DIVISION
Wellness brands, gym activations & athlete engagement.
POP-UP EVENTS
Brand experiences that stop people in their tracks
MERCHANDISING
Shelf strategy, resets, andretail execution.
DATA & INSIGHTS
Real-time reporting through Dashboards. Actionable intelligence for future improvement
MARKET RESEARCH
Consumer Feedback & Insights- get more information from your potential target audience.
BRAND AMBASSADORS
OUR PEOPLE. YOUR PRODUCT. REAL IMPACT.
MARIANO EVENTS IN REAL TIME
THREE POWERFUL PLATFORMS. ONE SEAMLESS OPERATION
SCHEDULING
Every demo, every ambassador, every location, mapped and managed in real time across all campaigns.
EVENT MANAGEMENT
End-to-end event tracking from pre-event setup through post-event reporting and compliance.
INSIGHTS
Live dashboards and data visualizations that turn field activity into strategic brand intelligence.
OUR PARTNERS
TRUSTED BY LEADING RETAILERS, BRANDS, AND DISTRIBUTORS ACROSS THE COUNTRY.
PARTNERS
BRANDS
WHY MARIANO EVENTS?
WE CONVERT
Our demos don’t just sample, theysell. Every event is engineered to
move product and build loyalty.
WE AMPLIFY
In-store presence paired with social media activation extends your reach far beyond the shelf.
WE MEASURE
Real-time data means your brand never flies blind. Know what’s working, instantly.
WE SCALE
From a small state campaign to a nationwide rollout, our infrastructure grows with your ambition.
IN-STORE SAMPLING PACKAGES
PRICING LIST - SAMPLING EVENTS
- 1 BA staffed sampling event
- Basic demo kit supplies
- 20 minute zoom training call
- Demo pictures
- Social media presence
TERMS AND CONDITIONS
PRICING NOTES
- Pricing includes standard demo kit supplies
- Shipping costs are not included
- Cooking supplies and food pairings are quoted based on campaign requirements
- Additional fees apply for events exceeding 3 hours or requiring multiple Brand Ambassadors
- Volume pricing is based on total annual event volume and may be applied across multiple retailers
PAYMENT TERMS
- 50% deposit due prior to scheduling
- Remaining balance due within 10 days of event completion
LEAD TIME
- Standard: 6 to 8 weeks
- Expedited fees apply to requests made with less than 6 weeks' notice
MINIMUM OF 25 DEMOS PER CAMPAIGN
- Scheduled demos with field team and stores
- Assembly and fulfillment of demo kits for field team
- Standard Kits contain:
- 1 tablecloth
- 2 pairs of food safety gloves
- 125 souffle cups
- 125 demonstration napkins
- 125 tasting spoons (if applicable)
- 125 toothpicks (if applicable)
- Client POS and Coupons (if applicable)
- Standard Kits contain:
- 30-minute live training call with field team
- Publish “call to action” posts w/ demo dates on
- social media platforms
- Weekly event recap reports
- Comprehensive campaign overview analytics
MERCHANDISING SERVICES
DRIVING EXECUTION ON-SHELF
Offering full-suite merchandising support to ensure product visibility, planogram integrity, and maximum sales velocity for our brand partners. We provide custom, reliable in-store execution that maintains the visual and operational standards of both our brands’ and our retailer’s commitment to the shopper experience
NEW ITEM CUT-INS & CATEGORY RESETS
Flawless execution of new item introductions and complete category planogram overhauls.
FULL DISPLAY MANAGEMENT
Expert setup and maintenance of all in-store features, including Shippers, Endcaps, and custom Displays.
PLANOGRAM MAINTENANCE
Ongoing support for shelf integrity, display setup, and immediate Void Fills and product rotation.
RETAIL AUDITS
Detailed checks covering Inventory, Pricing, and Promotional Compliance to ensure complete accuracy
OUT-OF-STOCK MANAGEMENT
Proactive inventory control, Stock Replenishment, and rotation to maximize on-shelf availability and minimize lost sales.
CUSTOMIZED PROGRAMS
Merchandising strategies developed to meet the specific needs of each Retailer and Brand Partner.
TIERS & PRICES
Offering customized & bespoke campaign services. In addition to Tier 1 & 2, Mariano Events offers “a la carte” options for additional support, such as shippers, displays, end caps, resets, etc.
- ✓ Simple Audit: Self Photos
- ✓ Inventory, Price & Tag Check
- ✓ Promo Confirmation/Audit
- ✓ Reporting W/ Dashboard
- — Backstock Inventory Check
- — Date Checks
- — Shelf Reset/Stock Rotation
- — Planogram Compliance
- — Void Fills with Store Support
- — Shelf Talker Placement
- ✓ Simple Audit: Self Photos
- ✓ Inventory, Price & Tag Check
- ✓ Promo Confirmation/Audit
- ✓ Reporting W/ Dashboard
- ✓ Backstock Inventory Check
- ✓ Date Checks
- ✓ Shelf Reset/Stock Rotation
- ✓ Planogram Compliance
- ✓ Void Fills with Store Support
- ✓ Shelf Talker Placement