Frequently asked questions
Answers to the questions we hear most from brand teams and buyers.
What is a product sampling campaign?
A product sampling campaign puts your product directly in consumers’ hands at retail, events, or in the field, turning trial into purchase consideration.
How many locations can Mariano Events cover?
We serve 5,000+ retailer locations nationwide and run 20,000+ sampling events annually.
What lead time is required?
Standard campaigns require 6–8 weeks. Expedited programs are available with shorter notice.
Do you handle staffing and training?
Yes. We provide trained brand ambassadors, demo kits, and real-time campaign reporting.
What types of brand activations do you execute?
Pop-ups, retail takeovers, mobile tours, and experiential campaigns nationwide.
How do you measure activation success?
Foot traffic, engagement metrics, social/UGC content, and post-event reporting.
Can you handle creative and logistics?
Yes. We manage concept development through on-site execution and content capture.
What industries do you serve?
Food & beverage, beauty, CPG, health & wellness, and more.
How do retail demos differ from sampling?
Demos focus on education and upsell. Trained staff answer questions and drive sell-through, not just trial.
Do you provide merchandising support?
Yes. We support shelf strategy, planogram integrity, and in-store execution.
What retailers do you work with?
Grocery, club, specialty, and mass retail partners nationwide.
How do you report sell-through?
Real-time dashboards track engagement, sell-through lift, and retailer feedback.
How quickly can you deploy staff?
Real-time dashboards track engagement, sell-through lift, and retailer feedback.