Regional Retailer OLIPOP Sampling
In-Store beverage sampling across regional retailers
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Regional retialers across three states.
Top Market : Settler's Ridge, Pennsylvania - 24 demos - 3 states - 1,600+ samples distributed
Key results
3,500+
Impressions
1,600+
Samples Distributed
Engagements
38% increase in average daily unit sales during the demo period
Conversion Lift
Campaign objective
Encourage consumers to discover and try OLIPOP through in-store sampling product education, supporting retail sales.
Execution summary
Mariano Events executed 24 in-store sampling demos across three states. Brand Ambassadors introduced shoppers to OLIPOP, shared key product benefits , and encouraged firsthand trails. The campaign distributed more than 1,600 samples and recorded a 38% increase in average daily unit sales during the demo period.
Execution summary
Across 24 in-store demos in three states, Mariano Events distributed 1,600+ OLIPOP samples. Average daily unit sales increased by 38% during the demo period, while 87.5% of customers rated their taste experience a 4 or 5. The average recommendation score was 3.96 out of 5, with Root Beer standing out for its nostalgic flavor and less-sweet taste. Settler’s Ridge, Pennsylvania, was the campaign’s top market.