Oishii In-Store Sampling Campaign at Sprouts
- Pasadena, Maryland
- National — 106 demos across nine states
Key results
Impressions
Samples Distributed
Engagements
Conversion Lift
Campaign objective
The campaign paired flavor discovery with education about Oishii’s growing practices. Shoppers could taste the strawberries firsthand while learning about the brand’s pesticide-free growing process and vertical farming technology.
The objective was to connect the product’s story with a direct tasting experience. By bringing education and sampling into the shopping trip, the activation gave customers an opportunity to evaluate Oishii’s flavor and better understand its value before making a purchase.
Execution summary
Mariano Events executed 106 in-store demos across nine states, distributing more than 3,100 samples at participating Sprouts Farmers Market and Market District locations.
Brand ambassadors introduced shoppers to Oishii’s strawberries through guided tastings and personal conversations. Alongside each sample, ambassadors explained the brand’s approach to growing strawberries, including its vertical farming technology and pesticide-free growing practices.
These interactions helped translate the growing process into information shoppers could connect with the product they were tasting. Customers could explore the strawberries’ flavor while asking questions about what made the brand different.
The activation reflected Mariano Events’ product sampling campaigns, combining direct product experience with shopper education at the point of purchase.
Execution summary
The campaign delivered 106 demos across nine states and distributed more than 3,100 samples. Sprouts in Pasadena, Maryland, was identified as the top-performing market.
Flavor emerged as the strongest purchase driver. Shopper feedback emphasized the strawberries’ authentic taste, while Oishii’s pesticide-free growing practices and vertical farming story helped communicate the product’s premium value.
Following the campaign, weekly scan sales remained 51% above the pre-campaign baseline. This result showed that sales stayed elevated beyond the demo period, although the campaign recap did not specify how long that post-campaign measurement lasted.