Medase In-Store Sampling Campaign at Northeast Retailer

Introducing alcohol-free cocktails through product tastings and shopper education
  • Ohio, Pennsylvania, and Indiana
  • Regional — 25 demos across three states
Medase sampling case-study graphic featuring a brand ambassador presenting alcohol-free cocktails at an in-store tasting table

Key results

Impressions

2,100+

Samples Distributed

Engagements

Conversion Lift

Campaign objective

The Medase sampling campaign introduced shoppers to the brand’s alcohol-free cocktail portfolio through in-store tastings across Ohio, Pennsylvania, and Indiana. Mariano Events partnered with Medase to encourage product discovery, communicate the products’ flavor profiles, and support purchase consideration.

The activation gave shoppers an opportunity to experience alcohol-free cocktails firsthand. Brand ambassadors introduced the products through personal conversations, helping customers explore how the drinks could fit occasions such as game nights and hosting.

By combining product education with direct trial, the campaign helped shoppers evaluate the drinks’ taste for themselves and discover an alternative for familiar cocktail occasions.

Execution summary

Mariano Events executed 25 in-store demos across three states, deploying five brand ambassadors and distributing more than 2,100 samples.

Ambassadors brought Medase directly to shoppers through tasting opportunities and conversations about the alcohol-free cocktail portfolio. These interactions helped customers explore the products’ flavors while asking questions and considering future purchases.

Mojito Heavana and Rum Punch Golden Hour stood out in shopper feedback. Customers compared Mojito Heavana favorably with scratch-made mojitos, while Rum Punch Golden Hour received praise for its authentic, tropical flavor.

The activation reflected Mariano Events’ product sampling campaigns, connecting product discovery with personal engagement during the shopping trip.

Execution summary

The campaign delivered 25 demos across three states and distributed more than 2,100 samples. Ohio was identified as the top-performing state.

Taste ratings were positive across the activation. Eighty percent of events reported a taste rating of four or five, with 48% receiving a five-star rating and none receiving a negative rating.

More than 10 events reported shoppers expressing surprise that the products were alcohol-free. Eight or more events specifically highlighted Mojito Heavana as tasting like or better than scratch-made mojitos. Six or more events also reported customers expressing an intention to purchase Medase again.

Execution summary