Campaign objective
Put Magic Mind’s 2oz Mental Performance Shot directly into the hands of Whole Foods shoppers to drive discovery, trial, and shelf-level brand awareness for a science-backed focus product.
Execution summary
Mariano Events partnered with Magic Mind to activate live in-store sampling across Whole Foods locations in 6 states.
- Trained brand ambassadors on product benefits — sharper focus and calm energy without the jitters
- Executed retailer-compliant sampling shifts timed to shopper traffic
- Introduced thousands of shoppers to the 2oz Mental Performance Shot at the shelf
- Measured brand discovery among customers new to Magic Mind
Execution summary
Across 25 demos and 1,520+ samples, ambassadors introduced Whole Foods shoppers to Magic Mind’s Mental Performance Shot. 27% of customers had never heard of the brand before the activation — a clear discovery win at the shelf.
