Good Foods In-Store sampling campaign
Turning product discovery into purchase through in-store sampling
- Regional retailers across three states. Top market: Settler’s Ridge, Pennsylvania.
- 25 demos · 3 states · 2,170+ samples distributed
Key results
Impressions
2,170+
Samples Distributed
Engagements
17.5% of sampled units converted to sales
Conversion Lift
Campaign objective
Encourage shoppers to discover and try Good Foods products through in-store sampling and product education, supporting purchase decisions at participating retailers.
Execution summary
Mariano Events partnered with Good Foods to execute an in-store sampling campaign across regional retailers in three states. Brand ambassadors introduced shoppers to the products, explained key benefits, and encouraged trial through personal, educational conversations. Across 25 demos, the team distributed more than 2,170 samples, giving shoppers an opportunity to experience the products’ flavor and quality firsthand.