Mariano Events





Founded in 2010, Mariano Events is a nationwide event marketing agency based in Rochester NY and Los Angeles CA that specializes in executing high-quality sampling events for innovative food, beverage and wellness brands. When company founder and CEO Danielle Mariano recognized that brands in the food & beverage market lacked proper support from structured demo agencies, she took matters into her own hands and the rest is history! Over the years, our nationwide field team of Brand Ambassadors has completed thousands of in-store demonstrations at dozens of nationwide grocery retailers and special event venues for 300+ natural & specialty brands. Our one-of-a-kind system of campaign planning, staffing, training, promoting, executing, monitoring and reporting takes care of the entire process from A to Z. We do the work so you don’t have to.


Danielle M. Mariano
Chief Executive Officer

Danielle is not just the heart and soul of Mariano Events, she is a perfect example of how vision and ambition lead to sustained success! Born and raised in Rochester NY, Danielle currently resides in Los Angeles CA where she manages West Coast business. Danielle has been fascinated with the behind-the-scenes work that goes into operating businesses from an early age. A graduate of St. John Fisher College with a Degree in Communications, Danielle focused on building her business development & marketing skillset under several roles within major companies such as IHeartMedia and Havas Formula. It wasn’t until Danielle worked for private label food broker Daymon Worldwide that she was able to pursue her interests in the food, beverage and grocery industries. Here, she worked with various retailers in Southern California and developed a love for natural/organic foods and healthy living. Danielle’s aha! moment came when she recognized she could utilize her business expertise to build brand awareness for innovative food/beverage brands & manufacturers entering the competitive market. By combining marketing strategy with demonstration support tactics, Danielle created Mariano Events—the rest is history! A natural foodie, Danielle enjoys exploring new restaurants and traveling. When she isn’t sprinting from meeting to meeting, Danielle loves staying active by golfing, doing yoga, hiking and taking her Pomapoo, Monroe, on long walks on the beach!

Victoria M. Mariano
Chief Operating Officer

Victoria walks into our office every day with a smile and positive spirit that can’t be beat. For Victoria, the most important part of operating an event marketing agency is cultivating client relationships that last beyond just one campaign. Whether she’s drafting quotes or pouncing on new marketing opportunities, Victoria’s love for what she does shines through in everything she does. A graduate of the University of Maryland, Victoria previously worked in the advertising field at Blair/BBDO as an account manager for brands like Xerox and Pizza Hut. She then worked as the Sales and Marketing Manager for specialty food manufacturer PaneVita Foods. These experiences offered her critical management and operational skills that she would eventually bring to Mariano Events! When Victoria isn’t mingling with entrepreneurs at trade shows, you can find her tending to her garden right here in Rochester NY with her trusty canine assistant Bella!

Jackie LaRosa
Client Relations Manager

Jackie is the Queen of field team staffing and client campaign strategy here at Mariano Events! It’s Jackie’s priority to ensure that our nationwide team of Brand Ambassadors are qualified and prepared to represent the best brands in the market. When it comes to planning campaigns and strategizing event venues, Jackie is the ultimate hustler. A Rochester native and Middletown NY resident, Jackie is a graduate of SUNY Brockport where she majored in Business Administration with a concentration in management. She has previously worked as a Brand Ambassador and has since grown a passion for helping small food, beverage and fitness brands grow. Her favorite past demo product is Unreal chocolate..can you blame her? When Jackie isn’t reading over resumés, you can find her traveling around the country, shopping, working out or sipping coffee non-stop.

Rachel Cumella
Client Relations Associate

Rachel is the glue that binds brands, retailers and Brand Ambassadors together! She works with our clients to develop educational training presentations that familiarize our field team with brand missions and key product benefits. Rachel maintains close relationships with retailer & event venue staff to ensure demo programs are organized and completed at the highest level of quality. A Webster NY native, Rachel is a graduate of The College at Brockport with a Bachelor’s Degree in Marketing. She began her career working for Wegmans Food Markets which allowed her to explore her interests in the grocery & retail industry while learning the ins and outs of operations and supply chain management. When Rachel isn’t writing recap reports while digging into a bag of Imag!ne Snacks Parmesan Stars, you’ll find her playing with her dog Stella-Dot or spending time with her baby niece here in Rochester!

Robert Mantell
Digital Marketing and Branding Coordinator

Robert is in charge of the digital promotions & branding initiatives that bring Mariano Events to life! On any given day you can find Robert posting dynamic social media content and working with vendor, retailer and community partners to maximize their brand exposure. Robert is a NYC native currently living in downtown Rochester. He graduated from Ithaca College with a degree in Marketing Communications and has over five years of experience designing campaigns for various brands within the food & beverage industries. His favorite demos were of Chung Jung One’s Korean gochujang sauce--he adds it to basically everything! When Robert isn’t taking Boomerangs for our Instagram story, you can find him trying out unique dishes at local restaurants, exploring new cities or taking photos outdoors.

Monroe Mariano
Head of Security

Master of healthy treats and package deliveries.