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Sampling is universal. Impact is intentional.

Founded in 2010, Mariano Events grew from a regional demo partner into a nationwide experiential marketing agency — still obsessed with the moment a shopper tries a product and decides to buy.

How we started

When founder and CEO Danielle Mariano saw food and beverage brands struggling without structured demo support, she built the agency she wished existed: trained ambassadors, retailer-compliant execution, and reporting brands could act on.

Today we run in-store sampling, retail demonstrations, and brand activations coast to coast from offices in East Rochester, NY and Manhattan Beach, CA — one accountable team from brief to recap.

Retailer locations

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Events annually

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Brand ambassadors

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Years experience

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OUR MISSION

At Mariano Events, we exist to bridge the gap between digital brand awareness and physical retail checkout. While digital advertising generates impressions, hands-on product trial and authentic human interaction remain the ultimate drivers of true consumer conversion, sales velocity, and brand loyalty.

We are on a mission to empower ambitious CPG, beverage, and retail brands by transforming static shelf space into dynamic, high-converting sampling experiences—executed with strict compliance, high energy, and transparent reporting.

Intentional Impact

Every sample poured and every pitch delivered is designed with purpose—engineered for immediate trial-to-purchase conversion.

Accountability First

From venue compliance to real-time reporting, we act as a seamless, reliable extension of your internal sales team.

Nationwide Standard

Whether executing in 5 stores or 5,000, we maintain the exact same gold standard of quality and execution across every market.

Milestones

Built market by market — still measured by how programs perform on the floor.

2010

Founded

Mariano Events launches to give natural and specialty brands a reliable partner for in-store sampling and demos.

2014–2016

National programs

Multi-market campaigns expand coverage beyond the Northeast as CPG clients scale distribution.

2019

West Coast office

Manhattan Beach opens to support California-based brands and West Coast retail calendars.

2022–2024

Field network scale

Ambassador roster and field operations deepen across major metros and secondary markets nationwide.

2026

Where we are now

15+ years of field execution — 5,000+ retailer locations and 20,000+ events annually, with Sampling Intelligence™ reporting that connects trial to insight.

Two coasts. One standard.

Headquarters in New York and a West Coast office in California — one integrated team for national programs.