Despite the rise of digital advertising, in-store product sampling remains one of the highest-ROI tactics for CPG and food brands. When a shopper tries your product at the shelf, you skip the awareness gap entirely.

Planning a sampling campaign?

Mariano Events runs programs from single-store pilots to 5,000+ location rollouts.Request a Campaign Quote

Key reasons sampling still works: direct product experience, retailer support, real consumer feedback, and measurable conversion data. Brands that invest in structured sampling programs see stronger trial rates and better sell-through than media-only approaches.

Mariano Events has executed 20,000+ sampling events annually, giving brands the scale and reporting infrastructure to treat sampling as a core growth channel, not a one-off tactic