How to actually measure the ROI of an experiential campaign
Experiential ROI has a reputation for being fuzzy. It doesn’t have to be. Here’s the framework we use to make every activation defensible. Every marketing leader we talk to has been burned by an activation that looked incredible and reported almost nothing. The problem is almost always the same: the KPIs were named after the […]
Five retail activation trends that will define 2026
From micro-moments to always-on demos, here’s how the smartest CPG brands are rebuilding their retail activation playbooks this year. We ran hundreds of retail programs last year across grocery, mass, club and specialty. Five trends showed up over and over — and they’re worth building into your 2026 plan. 1. Always-on beats one-off Programs that […]