Why in-store demonstrations still matter
Product demonstrations turn passive shoppers into active participants, and that difference drives sell-through.
Why Demos Work
In-store demos and sampling events are powerful ways to boost sales while building brand & product awareness. Demos have proved to increase a product’s daily sales more than 500%.
Why Are We So Passionate About What We Do?
- Have the power to combine all five senses at once.
- Create personalized, one-on-one experiences with members of your target market.
- Educate consumers on your products while familiarizing them with your overall brand and its assets.
- Turn interested or satisfied customers into highly satisfied buyers with great purchasing power.
- Increase chances of repeat purchases, brand recall and word of mouth.
- Generate meaningful quantitative and qualitative insights.
- Boost category & line extension sales.
- Instill your brand message into the minds of shoppers.
- Provide feedback from real people with diverse tastes and perspectives.
- Build relationships and trust with shoppers & event attendees.
the mariano events difference
What Sets Us Apart: End-to-End Excellence in Event Marketing
WE TAKE CARE OF THE DEMONSTRATION PROCESS FROM START TO FINISH. WE DO THE WORK SO YOU DON’T HAVE TO.
Planning. Executing. Monitoring. Reporting. We’ve got you covered!
WE INTEGRATE YOUR MARKETING COLLATERAL AND SPECIAL PROMOTIONS INTO THE SAMPLING EXPERIENCE.
Sell sheets..recipe cards..coupons..e-mail sign ups..raffles…you name it, we’ll add it.
WE PLACE HEAVY EMPHASIS ON LOCATION AND TIMING.
Agencies often overlook the when’s and where’s. We selectively schedule and organize events according to realistic product consumption habits, seasonality, shelf proximity, store traffic and demographic makeup of a store location.
WE HAVE STRONG RELATIONSHIPS WITH INDUSTRY PROFESSIONALS.
Whether it’s retailer/distributor personnel, store/grocery managers, or even marketing/social media teams, we’re always communicating with our network of experts.
WE PROMOTE DEMO CAMPAIGNS ON VARIOUS SOCIAL MEDIA PLATFORMS TO INCREASE EVENT TRAFFIC WHILE BOOSTING BRAND AWARENESS.
We recognize that social media is a powerful tool that connects communities of consumers with like-minded brands. We work with your team to integrate social media marketing and digital promotions to all demo campaigns.
OUR FIELD TEAM STAFF AREN’T JUST PROFESSIONAL: THEY’RE PASSIONATE.
We showcase experienced, reliable professionals who are just as dedicated to innovation and results as we are. Our BA’s are friendly, knowledgeable and committed to representing trendy natural & specialty brands.
OUR STAFF UTILIZES STATE OF THE ART REPORTING TECHNOLOGY TO BRING YOU RELEVANT CAMPAIGN INSIGHTS.
We use real-time, cloud-based software platforms to schedule & manage the event process and monitor your ROI. We track sales & item movement, event photos, customer comments and even Brand Ambassador check-ins.
WE PLACE THE SPOTLIGHT ON THE LIFESTYLE AND EXPERIENCES ASSOCIATED WITH YOUR PRODUCTS, NOT JUST THE FEATURES.
Brand voice is important to us, and we recognize how essential it is to build awareness in a saturated market. We analyze a target market’s interests & behaviors to offer strategic, relevant event and sponsorship opportunities.